2022-12-18, 12:20–13:05 (Asia/Kolkata), D-2 (Vikram Sarabhai Room)
This talk will give great visibility into How AdTech systems work. End-to-end understanding of RTB (Real Time Bidding) Architecture. Big Data from user's online data points. Applying Machine Learning Models for CTR Prediction. Predict & target users with Personalized Ads based on their interests.
- Why Ads?
- Industry AdTech Revenue
- How AdTech works?
- RTB (Real Time Bidding)
- CTR Prediction
- Big Data
- ML Models
- Different Systems involved in the RTB
- the moment you hit a website in the browser till Ads appear, what all steps are going on in the background? how do systems interact with each other?
- Audience Targeting based on the User's data points.
- ML Models for CTR Click Prediction
No Prior ML Knowledge is required. Open to all.
Audience Level: Beginner/Intermediate
- B.Tech & M.Tech in CS from IIT Varanasi.
- 9+ yrs Experience
- Senior Engineering Manager, AdTech, Hotstar
- Co-Founder, Maxtap Technologies.
ML lead, Myntra
Visiting faculty at IIIT Bangalore, Great Learning & Upgrad
Patent US & India titled "Personalized Discount Generation System & Method":
Multiple Research Papers published at KDD ML Conference:
Talk at Fifth Elephant, MLOps Conference: